Companies applying for funding must meet the following eligibility criteria:

1. The company must have been registered in Hong Kong in accordance with the Business Registration Ordinance (Chapter 310 of the Laws of Hong Kong).
2. When applying for the fund, the company must have substantial business operations in Hong Kong. Shell companies or companies engaged in main business operations outside Hong Kong will not be deemed to have substantive business operations in Hong Kong.
3. If the company has previously received funding from the fund, the cumulative funding amount received cannot exceed the cumulative funding limit set by the fund. Applicant companies with similar business registration information (such as business nature, address, contact number, shareholders/directors) will be regarded as connected companies. For the calculation of the cumulative funding ceiling, these related companies will be regarded as a single company, that is, the cumulative funding received by these related companies will be combined and cannot exceed the cumulative funding ceiling.
4. The company is not the sponsor/co-organizer/service provider or company connected with the sponsor/co-organizer/service provider of the export promotion activity involved in the application.

EMF provides funding support to enterprises for their participation in the following promotion activities to promote their own products and/or services. Such promotion activities/platforms must be organised/operated by organisations with a good track record:

1. Trade exhibitions held outside Hong Kong targeting markets outside Hong Kong.
2. Trade exhibitions held in Hong Kong targeting markets outside Hong Kong.
3. Trade exhibitions held in Hong Kong targeting the local market.
4. Online trade exhibitions.
5. Business missions outside Hong Kong.
6. Online business missions.
7. Advertisements on trade publications that mainly target markets outside Hong Kong.
8. Export promotion activities through electronic platforms/media, such as advertising, keyword searches, uploading product information, and establishing or optimizing online stores.
9. Setting up or enhancing a corporate website/mobile application owned by the applicant enterprise that mainly targets markets outside Hong Kong.

Applicant enterprises participating in eligible promotion activities must also comply with the following conditions in order to be eligible for funding support under EMF:

1. Applicant enterprises must participate in promotion activities as Hong Kong enterprises, and must display their full company name and Hong Kong contact information (e.g. address, telephone number, fax number) on the exhibitors’ list, delegation list, advertisements, electronic platforms/media, and corporate website/mobile application
2. As far as exhibitions and business missions are concerned, applicant enterprises must participate as exhibitors in an exhibition and as delegates in a business mission. Applicant enterprises participating in online exhibitions, as booth exhibitors in physical exhibitions and in business missions should be directly represented by their proprietors/partners/shareholders, and/or Hong Kong-based salaried employees for the whole period of the activity concerned. Participation by any other means, including outsourcing or subcontracting to a third party or authorising a third party to participate in the activity, will not be accepted.
3. The activity itself must be related to the business of the applicant enterprise and the applicant enterprise must promote only its own products and/or services in the activity concerned.

Funding Ceiling per Application

Each application should cover expenditure related to one promotion activity. The maximum amount of funding support for each successful application is 50% of the total approved expenditure incurred by the applicant enterprise or HK$100,000, whichever is the less. The amount of funding support for video/product shooting and editing services for each application will be no more than the total amount of government funding approved for all other eligible expenditure items under the same application, i.e. capped at 50% of the total approved government funding per application.

Cumulative Funding Ceiling per Enterprise

• The required documents for applying to the EMF in either the "Actual Expenditure Reimbursement" or "First Installment and Final Installment" form include:
• Completed application form.
• Copy of the Business Registration Certificate.
• Copy of the Annual Return (Form NAR1) or Certificate of Incorporation (Form NNC1) from the Companies Registry for limited companies; or Form 1(A) or Form 1(C) from the Business Registration Office for unlimited companies.
• Copy of the Hong Kong identity card or passport of the person signing the application form.
• For enterprises applying for the first installment, two signed copies of the funding agreement are required. For the final installment, original receipts or verified copies and other relevant documents are needed.
• For enterprises applying for Actual Expenditure Reimbursement, original expenditure receipts or verified copies, as well as copies of relevant invoices, quotations, and contracts, are required.
• Any additional supporting documents that may be required depending on the specific case.

Actual Expenditure Reimbursement

The enterprise must submit the application within 60 calendar days after the completion date of the participating trade exhibition or business mission, the publication date of the advertisement in trade publications, the completion date of promotion activities on electronic platforms/media, or the completion date of the relevant project for establishing or optimizing the company's website/mobile application.

First Installment and Final Installment